Billboard Audience Research

In order to create a successful billboard, I needed to include what my target audience wanted to see. I created a SurveyMonkey so that I could find out and research their needs.

My results show that the audience that answered my survey were between the ages of 18 and 24. As this is the age of my target audience, the results from the survey will more accurate and helpful when it comes to making my billboard appeal to the right audience.

These results show that the respondents were predominantly female, which again is the gender of my primary target audience. This means that my billboard should appeal to mainly female viewers.

For this question in my survey, I added 'Cornish' as a response so that I could see how many of the people who answered were interested in a Cornish regional magazine billboard in particular. 100% of the responses were 'Cornish', which means that I will need to include content that will represent them. The reason for this ethnic group being selected the most is probably because I shared my survey on Facebook, and the majority of my friends are from Cornwall.

From this graph, I am able to see that my target audience is between C1 and C2 in terms of their social grade. Again, the lack of range could be because of the people who filled out my survey from my friends on Facebook. I will have to take this into consideration when creating my magazine so that I include content that these social grades will be interested in.

Probably because of the lack of diversity in Cornwall, these results are very unbalanced. Nevertheless, I will make sure that my magazines is aimed primarily at heterosexual females so that I can portray my audience precisely. 

The colours the audience want to see of my billboard are purple, green and black. This is probably because the class of audience will want to see more elegant and fashionable colours on the website.

The text style that my audience want to see is sophisticated. Again, this is probably because of the class of the audience and they want to see elegant and feminine fonts.

These results show that my audience want the setting of my photography to be in an outdoor location. This is probably because the audience will want to see parts of Cornwall as well the fashion. 

The audience said that they want to see medium shot types for the photography on my billboard. Again, this is probably because the audience want to see the Cornish setting rather than just the model.