To create the masthead for my hybrid regional fashion magazine, I firstly looked at the mastheads of the real media texts with the same genres:
These mastheads use similar Times fonts that are clean and sophisticated. However, Bazaar and Vogue use a more feminine style that connotes the fashion genre.
The masthead for my magazine will have to connote both regional and fashion genres, so needs to be sophisticated and feminine, but not as stylized as Vogue and Bazaar.
Possible fonts:
Effloresce
Bodoni
Perpetua Tilting MT
I think the font that best represents my genre is Perpetua Tilting MT. This is because it is similar to the style of Vogue, but isn't to modern and stylized to cancel out the regional genre. I think the font will be better suited to my masthead than the others because it is lightweight and capitalized like Vogue and connotes femininity and sophistication. The other fonts are more heavy weighted making them less elegant and fitting with the hybrid genre.
For my magazine cover, I may use a different colour for the masthead other that black so that it fits with or stands out against the image used. I have found this to be a common convention on real media texts such as Vogue:
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