Monday, 6 October 2014

Net-A-Porter Feature Page Analysis


This feature page from Net-A-Porter magazine is based on travel; this is something I could do for my feature page and base it around luxury destinations in Cornwall. The layout of the page is appealing and make the content easy but interesting to read. The layout draws the reader in as it make the destination look interesting, as well as giving fashion tips on what to take which makes the reader want to wear similar clothes to the ones featured in this magazine. I like the idea of using the text boxes of information as it breaks the text up so the reader isn't bombarded with text. The layout shows all of the information clearly and allows the reader to see everything without getting confused or being overwhelmed with content; it separates the page into sections, allowing the reader to see attractive images of the destination, luxury accommodation, information and images of 'what to pack', and small sections of written information.

This page doesn't really follow a colour scheme as the only colours used other than the ones in the images are black and white. However there are many images that are very colourful which connotes summer and holiday, so other colours used for the text or the background would make the page too busy as there is already a lot of content on the page. I like the use of a plain white background with a lot of images as I think it gives the page more of a clean and professional look. The main colours in the images are blue, green and cream/beige. These colours are very summery, but the cream is a calming colour which adds to the holiday feel in that it makes the reader think of being relaxed.

Three main images are used on the page that show off the destination. There are five other small images that show the reader the best clothing to pack which will be fashionable for their holiday. This is a more effective way to make a list and will keep the reader interested because they will understand and relate to the imagery; they will prefer this to having to read a lot of text.

There isn't a lot of text on the page as Net-A-Porter usually spread each of their stories over more than one double page. However, this feature page has enough text to inform the reader, but not too much that the reader gets board. The main heading for the article will instantly attract the kind of reader that is interested in the celebrity lifestyle and vacates often as it reads, "Travel: Where the Stars Stay". The page incorporates a text box of writing that sums up the location and tell the reader where they can find more information if they are interested. It also has a section under the heading, "What to Pack". This heading makes the reader interested in the fashion section of the page, especially as big fashion names are mentioned in this section, such as Gucci and Jimmy Choo.

The typography on this page is very classy an clean. Obviously this is aimed at an audience of a high class as they are advertising a luxury holiday that probably comes with a high expense, and the font suggests this. There are two fonts used for the feature article: one for headings; a Times font in capitals and a more decorative Georgia type font in lowercase which is used for main sections of writing. These fonts compliment each other in that they are different styles, but work well.

Overall, I like this feature page. I think the layout shows enough information to keep the reader interested without being too busy, and the fonts work well together. As a conclusion, I like this style of feature article and I think it would work well in my own magazine as it fits with the fashion and regional genres.

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