Pitch and Synopsis

Logline: Cornwall's own fashion magazine

Target Audience: Primarily Cornish, heterosexual females between the ages of 18-30 years, within social grades B-C2 that have an interest in fashion, with a secondary audience of males.

Genre: A hybrid regional and fashion magazine.

Synopsis: Created with a female target audience (18+ years) in mind, Kensa is a perfect blend of genres; fashion and regional. Although fashion is mainstream, it will have a niche market because it will only be sold in Cornwall because it will be regional to that county.

Regarding the style and imagery, my magazine will be similar to Cornwall Today because I will use related scenery and settings for my photo shoot locations. It will also have a similar style to Vogue in terms of the use of models, fashion and stories.

In terms of the cost, my magazine will be priced at £3.99. This is because I have found this to be a common price of professional magazines. Kensa will be published by an independent publishing company instead of independently by myself to minimise the start up costs until I have started a gross profit. I will approach Out of Hand LTD, because this company will reflect my magazine better than a huge conglomerate.

As there isn't currently a magazine like Kensa in Cornwall, there is a gap in the market place for this magazine. As research shows, fashion magazines are one of the most profitable genres combined with the popular local interest. In regards to the publication, Kensa will be available online and in print to attract both the younger and older readers. As the print issue will appeal particularly to holidaymakers, the print issues will have to be sold in local retailers such as; supermarkets, shopping centres and newsagents throughout the county.