Institution

A company or corporation sells products so that they can make a profit, which is known as an institution. The product could be many things, but in my case, it will be magazine institutions.

The total consumer for magazines in the UK is 2,471, and has an estimated value of £1.4 billion. The estimated total of business to business magazines is 3.2 billion and together will reach revenues of £7 billion by 2014.

To help satisfy the consumer's needs, magazine publishing institutions are using new ways of advertising in different forms of technologies, such as: tablets, mobiles, social media and online. This allows the viewer to find the information they are looking for on a range of devices.

Institutions also buy independent magazines in order to create more money. More copies will then be bought by the reader because the institution will have a wider audience of which it will be exposed to.

With an audience of 26 million UK adults (two thirds women and 42% men), IPC Media is the largest consumer magazine publisher in the UK. They have over 25 million users across the world each month and are split into three different publishing divisions. One of these is IPC Connect - publishing Woman Weekly which provides digital media in areas of fashion, celebrity, lifestyle, entertainment and TV. IPC Connect reaches approximately 9.4 million women monthly which is roughly 49% of the market place.

Based in Hamburg, Bauer Media Group are a German publishing company. They publish television listing magazines, but their main focus is on Woman's Weekly magazines. Popular magazines that are owned by Bauer Media Group are Bella, Take A Break and many others from a similar market place.

Q magazine and Kerrang! are some other popular magazines that Bauer Media Group brands include. They also have an involvement with the radio and television industry.

Cornwall and Devon Media is one of the most successful centres in the Northcliffe Newspaper publishing Group.

They publish magazines such as Cornwall Today, which is Cornwall's best selling life style magazine, Brides in Cornwall, the most popular bridal magazine in Cornwall, and Wavelength, which is the best selling surf magazine in the UK. They also own popular Country Gardener titles which are now published in eight different countries.

I think that I would choose Cornwall and Devon Media to publish my magazine because their portfolio doesn't currently consist of a magazine in the same genre as mine. This would give my magazine more of a chance of being published. Also, my magazine is a regional magazine so it would make sense for a regional institution to publish it.