Prada Billboard Analysis

Prada is an Italian luxury fashion brand that specialises in fashion accessories, shoes, perfumes and watches. Prada was founded by Mario Prada in 1913 and has grown to have over 250 worldwide boutiques and also have products sold in department stores.

Prada cater for consumers in Europe, America and Asia. Prada represent consumers that are intellectual and creative  with superior taste as well as being self expressive.Their target consumer is similar to Gucci's in that they are primarily female and middle aged with a high income.

This billboard (like Forever 21), has been designed to advertise Prada as a brand instead of a product they are supplying. This means that the billboard has to represent their brand as a whole rather than having it designed to a something more specific. Because of this, the logo is an important part of the billboard. The layout of the billboard has been separated into three sections with the middle section only including the logo. Similar to both Gucci, the font is quite classy. This is because it needs to represent a higher class audience than Forever 21. The logo is the only text that is used on the billboard.

The imagery represents fashion is a self expressive way and features photography that has more of an artistic feel than that of Gucci or Forever 21. Two different images are used on the billboard, one on the left and one on the right; this shows a completely different design and layout to those of the other brands that I have analysed. 

The only colours used on this billboard are the ones that are in the images; there are mainly dark colours which give it an overall serious feel. The other colours used are the gold of the model's clothing and the red of her lipstick. This represents Prada's target consumer because gold and red are high class colours as gold is seen to be expensive, and red represents passion and love.

The layout of this billboard is the most simplistic out of the ones that I have analysed. It simply shows two images separated by a white section with the brands logo. Although the imagery is quite artistic, I don't think the layout or design is as effictive as it could be.

Overall, billboard shows clearly what brand it is advertising with some visuals that represent the target audience. I think in order to be more successful, I need to be to be more creative with my billboard design so that it's effect is more like those of Gucci and Forever 21.