Analysing College Magazines

I will be analysing two college magazine covers, and two college magazine contents pages that were carefully chosen in order to establish what common conventions I need to use in my own work to ensure that I represent the needs of my specifically chosen target audience. To do this, I have to follow the conventions they expect to see, so it is vital to research the the following existing conventions. The following theorists have stated the creative process is about the development of creative products through drawing on existing professional conventions:

'A process needed for problem solving... not a specific gift enjoyed by a few but a common ability possessed by most people' (Jones, 1993)

'The making of the new and rearranging of the old' (Bentley, 1997)

'Creativity results from the interaction of a system composed in three elements: a culture that contains symbolic rules, a person who brings novelty into the symbolic domain. and a field of experts who recognise and validate the innovation' ( Caikazentmihalyi, 1996)